Carter Grotta

I'm Carter Grotta, and my journey in the world of photography began with a strong foundation in Advertising Photography, which I studied at the prestigious Rochester Institute of Technology. Growing up in an environment where art, advertising, writing, photography, and design seamlessly intertwined, I developed a unique perspective on the intersection of creativity and business.

My primary focus lies in the art of editorial portraiture and boudoir photography. These genres allow me to create intimate visual narratives that resonate deeply with my clients. Alongside these specialties, I bring a wealth of experience in commercial photography and various other styles, which enriches my creative approach and versatility.

My fascination has always been with people, their stories, and the quest to capture their authentic selves. To me, photography is more than an art form; it's a medium that unveils a person's true essence. My ultimate goal is to empower my clients by delivering images that not only make them proud but also resonate deeply with who they are.

Today, I proudly serve as Managing Partner and Creative Director at JUICE Creative Group, bringing over a decade of expertise in brand development, product building, and design. My experience spans both start-ups and larger corporations.

Today, I proudly serve as Managing Partner and Lead Photographer at space67studios, a multi-purpose creative workspace and media production studio with a full cyclorama wall.